"There is no feedback mechanism where teams are first given a small amount of money to prove themselves, and
then given access to more and more capital over time as they prove themselves to be reliable and successful."
"Funded teams need to lower risk and increase the likelihood of success while providing funders with the ability
to track the progress of the funded teams and provide governance.
Since teams that are conducting ICO's are generally creating something that is fundamentally new, and, therefore, highly uncertain, we built a feedback mechanism that uses the lean start-up method.
Using doGood, token purchasers are able to track whether the team and/or business behind the ICO will deliver the promised results, thereby increasing token value."
At each decision point in the lean startup process, there is an opportunity for stakeholder interactions and smart contracts to help with decision making or to lower cost and time-to-market. We plan to develop and delpoy the smart contracts that support each of these interactions over time.
In addition, using this system, token purchasers would be able to know whether or not the team and/or business behind the ICO will be able to deliver the promised results, thereby increasing token value. It is in the best interest of the blockchain community to provide an effective method of managing the risks involved in these ventures, as this could alleviate pressure for innovation-stifling regulation.
Philip has 20 years of experience in digital advertising and is a recognized industry expert on programmatic media buying, real-time advertising, and the emerging business models redefining the industry. He has been a driver in the evolution of the online advertising space since its inception, working to revolutionize the role technology plays for advertisers, publishers, agencies and consumers. At Amobee, he oversees the company’s long-term strategic planning, manages the analytic services division, and is responsible for the company’s strategic partnerships with telecom operators. Prior to his current role, Philip served as both Vice President of Product & Marketing, and as General Manager, where he was instrumental in leading the industry definition and adoption of Demand Side Platforms (DSPs) and real-time bidding (RTB) technologies. Prior to joining Amobee (then Turn Inc) in 2005, Philip held product director positions at MatchLogic, Excite@Home and PayChoice, where he developed many of the industry’s first third party ad serving platforms, rich media tools and CPM yield management systems for internet portals and top tier publishers. Philip is also an advisor to multiple startups with a focus on applied AI and other emerging technologies. He is a frequent speaker at marketing industry events such as OMMA Global, iMedia Breakthrough, eM9 and others. He also co-chaired the Future of the Cookie and Data Standards sub-committees on the IAB Ad Technology Council. Philip holds an M.B.A. from Columbia Business School, Columbia University and an M.B.A, from Haas School of Business, UC Berkeley.